Heineken Experience

Heineken Experience

Learn all about the most famous export product of the Netherlands

Learn all about the most famous export product of the Netherlands

The facts


  • Participants: 1 - 99
  • Instant confirmation
  • public (with other participants)
  • mobile voucher is accepted
    Show your booking confirmation or voucher on your mobile phone or tablet. Alternatively, you can almost always also present your booking confirmation or voucher in paper form. You will receive further information in the booking confirmation.

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Your experience


The world-famous Heineken® brewery was opened in 1867, but the 21st century is still a good time for beer in the heart of Amsterdam. Now it is an interactive, semi guided and immersive attraction in the old Heineken® brewery, with several tastings and free beer included, a real mecca for beer lovers and a unique Amsterdam experience. Arrive thirsty!

Explore historic breweries with authentic wood and copper machines from the 18th century. Then experience some modern interactive games from the brand's global sponsors, such as Formula 1, UEFA Champions League and Rugby World Cup. Heineken is timeless.

Other giggling exhibits reveal important things, such as what it is like to be a beer bottle for a day and a beer view of the entire brewing process. Download the free Heineken® Experience App for even more audio content, as well as a handy map of Amsterdam's Best Hidden Gems".

Did you know that this world-famous beer is made from only four natural ingredients? Find out what exactly fits into each bottle of Heineken® by tasting, touching and smelling the most important ingredients individually and then together - in the name of science, of course.

You will enjoy a small beer tasting during the tour, plus two more free beers in the stylish, atmospheric bar at the end of the experience. You will not only understand, but also speak the international language of Pilsner.

Please note

Additional information

  • Get in the queue for presold tickets and show your smartphone ticket to the Heineken employee
  • Please be on site 15 minutes before your booked time slot

Included in the price

  • Admission to the Heineken Experience
  • 2 Beers or non-alcoholic beverages

Meeting point

Heineken Experience Stadhouderskade 78 Amsterdam

Cancellation Conditions

A cancellation or modification of the product is no longer possible after the booking has been made.

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